Picture of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, Or Die by Eric Siegel
Picture of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, Or Die by Eric Siegel

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, Or Die by Eric Siegel

Category: Books
SKU: MST03392
Seller: Manuscript
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About Book:
Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die.Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections.How? Prediction is powered by the world's most potent, flourishing unnatural resource: data.
Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn.





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