Formulated with Oil Incell technology, which cleverly mimics the hair’s lost ceramides. This combined with the addition of highly nourishing argan and olive oils means that this shampoo leaves hair smoothed, conditioned and gleaming with health. This enriching, smoothing shampoo restores softness, controls frizz and provides nutrition to unmanageable, rebellious hair with an incredible detangling action. Now uses up to 100% recycled plastic making Serie Expert more professional and more sustainable. Also: less virgin plastic used, CO2 neutral, main factory in Europe and saving water with an industrial water recycling loop.