Preserve your hair color’s vibrancy with L’Oréal Paris Elvive Colour Protect Shampoo, specially designed for colored hair (men and women). This gentle yet effective formula is enriched with UV filters and antioxidants to shield your hair from fading caused by washing, heat styling, and environmental factors. The sulfate-free cleanser maintains color intensity while nourishing strands, leaving hair soft, shiny, and full of life.