"2 out of 3 babies have dry skin. Baby skin is 3 times thinner than adult skin and hence loses moisture very fast.

That’s why the NEW JOHNSON’S® baby lotion provides delicate baby skin with intensive 24-hour moisture. Its fast absorbing formula contains rich emollients that help moisturize and preserve baby skin’s natural softness. The baby lotion keeps delicate skin soft, gentle, smooth and feeling healthy. Nourish baby’s skin for 24 hours with our classic JOHNSON’S® fresh smell. Great for kids and adults too!

• Clinically Proven Mild
• 100% Gentle Care. From Day 1.
• No Dyes. Only Baby soft skin
• Nourishes and hydrates up to 24 hours
• Recommended by Doctors
• pH Balanced & Hypoallergenic
• No added parabens, sulphates or dyes
• Made with only purposeful ingredients
• Transparent. Mild. Visibly Pure.

How to Use: 
• Use JOHNSON'S® baby lotion after your baby's bath, or anytime your baby has dry skin.
• Apply lotion over entire body and enjoy skin that's protected, healthy feeling, and baby soft."