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Trending Store 
Quick Commerce 
Grocery 
Electronics & Appliances 
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Mother, Baby & Toys 
Sports, Fitness & Outdoors 
Fashion 
Automotive & Motorcycles 
Special Weekly Offer 
Stationery, Books & Music 
Garden & Pet Care 
About the Book :
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
- ASIN : 006124189X
- Publisher : Harper Business
- Language : English
- Paperback :80gsm premium Quality
- ISBN-10 : 9780061241895
- The widely adopted, now-classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold!
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