- Publisher :Palgrave Macmillan; 2012th edition (January 12, 2012)
- Language :English
- ISBN-10 :0230120512
- ISBN-13 :978-0230120518
- Item Weight :1.19 pounds
- Dimensions :9.3 x 6.4 x 0.8 inches
- Best Sellers Rank:#90,453 in Books (See Top 100 in Books)
- 56 inPublic Relations (Books)
- 78 inBusiness Communication
- 89 inMarket Research Business (Books)
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