Picture of Positioning: The Battle for Your Mind by Jack Trout & Philip Kotler
Picture of Positioning: The Battle for Your Mind by Jack Trout & Philip Kotler

Positioning: The Battle for Your Mind by Jack Trout & Philip Kotler

Category: Story Books
SKU: PSG39545
Seller: Passage
Tk 499
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  • Language ‏ : ‎ English
  • Paperback ‏ :White paper
  • ISBN-10 ‏ : ‎ 0071373586
  • ISBN-13 ‏ : ‎ 978-0071373586

Call For Order : 09613-800800

About Book :

Positioning also shows you how to:

  • Use leading ad agency techniques to capture the biggest market share and become a household name
  • Build your strategy around your competition's weaknesses
  • Reposition a strong competitor and create a weak spot
  • Use your present position to its best advantage
  • Choose the best name for your product
  • Determine when-and why-less is more
  • Analyze recent trends that affect your positioning.






  • Language ‏ : ‎ English
  • Paperback ‏ :White paper
  • ISBN-10 ‏ : ‎ 0071373586
  • ISBN-13 ‏ : ‎ 978-0071373586
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