"Even though your baby's skin may look perfect, but it is very delicate and is three times more sensitive than adults. So, baby skin needs extra special care throughout the first days, months and years of life.

That is why the NEW JOHNSON’S® baby TOP-TO-TOE® wash is an ultra-mild cleanser designed for your baby’s delicate skin and sensitive eyes. It is a safe baby wash product, milder than a baby soap, and is as gentle to the eyes as pure water that soothes your baby during bath time.

It’s the #1 choice of hospitals* for a Baby’s bath and gentle enough to cleanse sensitive newborn skin without drying from Day 1.  

• No More Tears formula
• 100% Gentle Care. From Day 1.
• As mild as pure water
• Hospital’s choice for 1st bath
• Clinically proven mild
• Recommended by Doctors
• pH Balanced & Hypoallergenic
• No added parabens, sulphates or dyes
• Made with only purposeful ingredients
• Transparent. Mild. Visibly Pure.

How to Use:
• You can use it anytime you bathe your baby. Also use on a soft wet washcloth for in-between bath wash-ups.
• Wet baby’s hair and body with warm water. 
• Apply top-to-toe® with your hand or washcloth
• Gently lather, rinse and snuggle.

Your baby's first emotional bonds are built from physical contact, serving as the foundation for emotional and intellectual development later in her life. Baby massage is a great bonding experience for you and your baby. Trust the JOHNSON’S® Baby Oil with vitamin E, for a perfect massage for your baby.

This baby care product from Johnson’s is
• Specially formulated for babies
• The JOHNSON'S® baby oil is a safe baby oil 
• Perfectly suitable for new born babies
• Gentle formula nourishes the skin, making it smooth and soft.
• Pure mineral oil is non-sticky. Thus, your sweet little angel will feel safe and not uncomfortable. 
• Comes with a mild fragrance that stays for a long time
• Great for parent-baby bonding.
• Clinically proven mild and gentle formula for your baby’s skin.
• Dermatologist and allergy-tested

How to use
• Use before bath to give your baby a nourishing and relaxing massage. 
• Apply in small quantities, using firm but gentle strokes."