"• Free of parabens, phthalates, sulfates or dye
• pH-balanced, hypoallergenic, and pediatrician-tested
• Contains milk proteins, rice extracts, vitamins, and minerals
• Clinically proven to be mild, helps keep baby’s skin soft and smooth
• Best when used together with Johnson's Milk + Rice Lotion
• Ideal for both mom & baby

How to Use:
• You can use it anytime you bathe your baby. Also use on a soft wet washcloth for in-between bath wash-ups.
• Wet baby’s hair and body with warm water. 
• Apply top-to-toe® with your hand or washcloth.
• Gently lather, rinse and snuggle."