You’ve finally found that ideal shade and want to do all you can to protect your fresh hair colour? Designed specifically for dyed hair, Dove Colour Care Shampoo, when used together with Dove's Colour Care Conditioner, helps to keep colour vibrant for up to ten weeks. Its distinct formula is enriched with Vibrant Colour Lock technology to keep your hair colour radiant and fresh for up to 40 washes (shampoo and conditioner system versus non-conditioning shampoo). Gentle enough for everyday use, this shampoo for colour-treated hair provides two-way care - instantly smoothing while progressively nourishing your hair to make it feel and look elegant. Enjoy ideal hair care with the ideal shampoo for coloured hair in the Dove range and experience its deeply nourishing properties. Stun the world with noticeably softer, silkier hair and long-lasting colour. For the ideal results, use as a system with Dove Colour Care Conditioner to provide the protection to your favourite hair colour. How to use: Simply apply Dove Colour Care shampoo to wet hair, lather and rinse. It washes cleanly away revealing smooth, vibrant looking hair. Follow up with Dove Colour Care conditioner. Smooth the colour-protecting conditioner into your hair, focusing on mid-lengths to ends and rinse.