Fortifying Shampoo. For Fuller, Thicker Hair. Builds beautiful hair mass with a plush softness Do you dream of hair with all over fullness that feels soft to the touch? Get visibly fuller, more beautiful hair mass you can see & feel! Our first haircare range with Fibra-Cylane, Pomegranate and Active Fruit Concentrate builds beautiful hair mass for thicker feeling hair with an all-over fullness and plush softness. 1. Penetrates & volumizes each strand for instant thickening effect. 2. Deeply nourishes and strengthens hair for a soft, plush touch and a natural fluid movement.