About Book:

Haig devised a list of the world's 100 most successful brands, using such criteria as financial success, longevity and innovativeness. His list covers companies as varied as Adidas, "the performance brand," and Coca-Cola, "the ultimate brand" and everything in between, providing invaluable insight into the branding efforts of Ford, IKEA, Gucci and Ben & Jerry's. Includes comments from consumers, psychologists, ad executives, academics and business owners.

• Shop:Manuscript
• Language : English
• Paperback : 304 pages
• ISBN-10 : 0749462876
• ISBN-13 : 978-0749462871