About Book :
This book is a lot of fun . Haig wants to educate as well as to entertain, and at this he succeeds. . Anyone with a professional interest or involvement in brand management should read this book."" -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing
- Store : Manuscript
- Language : English
- Paperback: 80gsm off white
- ISBN-10 : 9780749439279
- ISBN-13 : 978-0749439279
- Locally Printed Premium quality
- N:B: Cover may change due to edition
Customer Questions and answers :
Login to ask a question