Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

Category: Books
SKU: MST36486
Seller: Manuscript

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  • Store : Manuscript
  • Language ‏ : ‎ English
  • Paperback:  80gsm off white
  • ISBN-10 ‏ : ‎ 9780749439279
  • ISBN-13 ‏ : ‎ 978-0749439279
  • Locally Printed Premium quality
  • N:B: Cover may change due to edition



About Book :
This book is a lot of fun . Haig wants to educate as well as to entertain, and at this he succeeds. . Anyone with a professional interest or involvement in brand management should read this book."" -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing





  • Store : Manuscript
  • Language ‏ : ‎ English
  • Paperback:  80gsm off white
  • ISBN-10 ‏ : ‎ 9780749439279
  • ISBN-13 ‏ : ‎ 978-0749439279
  • Locally Printed Premium quality
  • N:B: Cover may change due to edition
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