Picture of Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia
Picture of Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia

Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia

Category: Story Books
SKU: PSG12611
Seller: Passage
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A thoroughly updated second edition of the bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive framework for understanding Asian branding strategies and Asian brands, based on new research and supported throughout by a wealth of new case studies.

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A thoroughly updated second edition of the bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive framework for understanding Asian branding strategies and Asian brands, based on new research and supported throughout by a wealth of new case studies.

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