Indulge in a lavish, moisturizing creamy shampoo infused with the Hawaiian beauty secret of rich awapuhi ginger extract to instantly mend and soften dry, coarse hair while stimulating the scalp with freshness, rich keratin proteins fortify each strand creating restored, soft, strengthened hair from the inside out.Why you want it... Heals brittle, frizzy, unruly hair by penetrating each shaft with moisture. The result is soft, touchable, bouncy, shiny hair from roots to ends.