Dove Straight and Silky Shampoo contains patented Micro Moisture Serum which nourishes your hair to repair damaged cuticles that cause misbehaving, fluffy hair. Promote a reduced usage of virgin materials by using recycled content instead Bottle is made with 25% post recycled content Advanced damage care and repair technology: patented Micro Moisture Serum nourishes your hair to repair damaged hair cuticles that cause misbehaving, fluffy hair. Leaves hair straighter and manageable.