Promote a reduced usage of virgin materials by using recycled content insteadBottle is made with 25% post recycled content New Dove Hair Fall Rescue Shampoo and Conditioner with Nutrilock Serum, helps strengthen hair from roots to tips to reduce hair fall *. Every time you use it, your hair is repaired, leaving it strong and beautiful. * due to breakage, with system use vs. non-conditioning shampoo