We understand that a new born’s skin comes with a natural protective coating of moisturizing oils that cover their skin's outer layer. Wash away that oil and you might leave their tender skin vulnerable to dryness, irritation and rashes. That is why we recommend JOHNSON'S soap for babies around the world.Specially enriched with 1/4th moisturizing baby lotion and Vitamin E, it helps preserve the moisture and keeps the baby’s skin soft. This makes it one of the best baby care soaps you can gift your new-born! Additionally, this baby bath soap also helps retain essential protective layers, it's a safe soap for baby. The baby soap gives a rich creamy lather that gently cleanses and helps maintain healthy skin. Rinses easily! The JOHNSON'S baby soap bar is milder than other soaps for babies, for we know that your little one’s delicate skin needs the best care.